Digital Marketing and Its Importance

In the last decade or so the world has shown a paradigm shift from analog to digital. More and more people are consuming all kinds of information online hence making digital marketing the best way to reach out to your targeted customers. The importance of digital marketing works not only in favor of marketers, but it also provides something innovative to the consumers too. Let us have a look and understand the importance of digital marketing.

What is Digital Marketing?

Digital Marketing is a broad term that includes advertising, promoting, and strengthening the online presence of businesses through digital platforms. Some of the digital tactics that fall under the umbrella of ‘Digital Marketing’ are digital advertising, email marketing, content marketing, pay-per-click, online brochures, and more. Unlike other offline marketing efforts, digital marketing allows getting accurate results in real-time. Infoskaters Technologies, one of the best digital marketing companies in Bangalore is here to explain why digital marketing has become so important.

Website Traffic: As discussed above, it is very difficult to understand how people are engaging with your brand through offline marketing. While online marketing helps you in identifying trends and patterns about how people are behaving with your brand. Hence, you can make better strategies in the future to attract more and more consumers to the website. Not only can this, with digital marketing you get the exact number of people who have viewed your website’s homepage in real-time by using digital analytics software. These stats help you in deciding which digital strategies to continue and which to stop using.

High Visibility on Search Engines: Search Engine Optimization is another powerful digital marketing strategy that offers a variety of benefits to the business owners. As discussed, there is tough competition between the brands in the market. When we search for any service on the search engine, we get 100s of results. Naturally, we believe in the top five searches because they are the most reliable website links according to Google. Thus, by optimizing your website content through digital marketing strategies, you can reach to more online buyers.

Content Performance: Online marketing lets you estimate your content performance. Let us understand this with an example, imagine you have delivered pamphlets and posters to a different sector of societies. The problem is that you have no idea how many people opened those posters or threw it in the dustbins. Now imagine that you have that same poster on your website. You can exactly measure how many people clicked that poster, how many closed that poster and the details of those who clicked the poster. This not only informs how engaging is your content also generates leads for your website.

Let’s take a look at why your business needs digital marketing to grow and thrive.

Benefits of Digital Marketing:
  • Increases brand awareness and reach your target customers and provide better ROI.
  • Digital Marketing makes possible a direct communication path between your business and your consumer, enabling you to prepare your own audience of trustworthy fans.
  • With digital marketing, you can ensure that the right consumers are viewing your content. SEO (Search Engine Optimization) allows you to reach those consumers who are searching the web for content and topics that are relevant to your business.
  • Enables real-time customer service.
  • Provides significant measurement and analysis of consumer behaviour and engagement.

Every day the Digital World is emerging with as many updates as possible. So get yourself digitally optimized to see the advancements in marketing techniques for your business. Find out how we can help you in providing the best digital marketing services to grow your business.

Why SEO Is Important

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SEO stands for Search Engine Optimization. Search engine optimizer is focused upon acquiring website traffic and high search result rankings organically(without paying for web traffic).SEO practices and strategies are constantly changing to remain effective as internet search engines continuously update algorithms. Infoskaters is the best Digital Marketing Company in Marathahalli, Bangalore.


There are various types of SEO

  • Technical SEO :

Technical SEO takes care of the technical parameters that affect the visibility of a website in search engine. The main work of the Technical SEO is to ensure that search engine crawlers can crawl and index a problem without any problems.


  • On-Page SEO:

On-Page, SEO is the practice of optimizing elements on the website, to improve search engine ranking and visibility.

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  • Fundamentals of On-Page SEO

  1. On-Page Ranking Factor: On-page ranking factors make a huge impact on your pages ability to rank if optimised properly. The biggest on-page factor that affects the page ranking is the content of the page.
  2. Title Tag: A title tag is an HTML element that specifies the title of the web page. The title tags are displayed on search engines result from pages as a clickable headline for a given result.
  3. Meta Description: A meta description is an HTML attribute that provides a brief description of a web page.
  4. Alt-Text: Is an HTML code to describe the appearance and function on the image on a page.
  5. Duplicate Content: Duplicate content is content that appears on the Internet more the one time.
  6. Robots.txt:Robots.txt is file webmasters create to instruct web robots how to crawl pages on their web site.
  7. Robots Meta Directives: Robots meta directives are pieces that provide crawlers instruction for how to crawl.
  8. Markup: is a semantic vocabulary of tags that can add your HTML to improve the way search engines read and represent your page SERP’s
  9. Page Speed: Page speed is often confused as site speed but is the page speed for a sample of page views on a site. Page time is described as page load time.
  10. Domain: means names which is unique, human-readable Internet address or website.

There are 3 types of Domain

  • Top-level domain
  • A domain name and
  • Subdomain. 

 11.URL(Uniform Resource Locator):  A URL specifies the location retrieve that resource, also known as protocol such as HTTP, HTTPS etc.

12.Redirects: Redirection is the process of forwarding one URL to a different URL. A redirect is a way to send both users and search engines to different URL from the one originally requested.


There are 3 types of redirects

  • 301, Moved permanently 
  • 302, Found or Moved temporarily
  • Meta refresh 


  • Content SEO:

Content SEO refers to creating content that helps your web page to rank high in the search engines.


  • Off-Page SEO:

Off-Page SEO refers to actions taken outside of your website to impact your rankings within the search engine results page.

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Fundamentals of Off-Page SEO:

1.Internal Links: Internal link is one that points to another page on the same website.

2.External Links: If another website links to you, this is considered as an external link to your site.

3. Anchor Text: Anchor text is a visible, clickable text in a hyperlink. It is often blue and underlined.

4. Backlinks: Backlinks also called inbound links or incoming links, these links are created when one website links to another.

5. Link Equity: It is a search engine ranking factor based on the idea that certain links pass value and authority from one web page to another.  

Why Off-Page SEO is important?

While search algorithms and ranking factors are constantly changing, the consensus with SEO community is that the relevance and authority that effective off-page SEO affords a website still play a major role in a page ability to rank.   

  • Local SEO:

Local Search Engine Optimization is referred to as local search engine marketing which is an effective way to market local business online. As it helps you to promote your products and services to the local customers.

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  • E-commerce SEO:

E-commerce SEO is the process of making your online store more visible in the search engine result pages.

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