Digital Marketing Training & Placement in Bangalore- Infoskaters
E-Mail marketing means promoting your business by sending overt Emails and newsletters. It uses a promotional letter clubbed with the product or service details to deliver the business message to the audience. It is a cost-effective method to convey your message to the target audience. Email marketing is quantifiable and measurable. Infoskaters Provides Digital Marketing Training & Placement in Bangalore.
There are different types of Emails used for Email marketing:
- Transaction emails: You get these emails after you are done with any transaction such as buying a product. They confirm the business transaction with information such as cost per unit, number of units bought, cash payment, etc
- Newsletter: They include information to keep the customer involved.
- Promotion E-mails: They contain promotional activities such as sales new offers etc.
Here are some general steps are taken to set up an Email Marketing Campaign:
- Create a database of customers.
- Create a newsletter. Put relevant information about your product or service that they may need.
- Make it look attractive (eye-catchy) with useful information.
- Mention the deal period.
- Drop a link in an email if necessary.
- Check your mail before you send it. Check all the details like images, links, etc.
- Analyze the performance of E-mail advertise. For example, Email delivery rate, Email opening rate, etc.
Tracking An E-mail Marketing Campaign:
The essential metrics you should be tracking for E-mail marketing are:
- Click-Through Rate: It gives you a clear view of how many people engage with your mails and is inserted in what you offer.
- Conversion Rate: It helps you know, to what extent you are able to achieve your goals.
- Bounce rate: It lets you know how many consider you as a spammer of worth time-wasting.
- Subscriber’s growth rate: It lets you decide how much you are able to extend your reach.
- Email forwarding rate: The more are the rates the more the customers are interested.
You can also keep track of open rates and unsubscribed rates. It even helps you predict audience behaviour.
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