Understand the search engine as default entry point to internet. Learn how to get website listed among top search engine results.
Appreciate the role of pay per click in website listing. Learn how to effectively run ads on Search Engines.
Measure, monitor and evaluate the website traffic and campaign statistics. Learn how to make business decisions from the metrics available in digital media.
Delivering the relevant marketing communication to targeted audience in most creative way. Learn to build lists, deliver emails, generate clicks.
Harnessing the strength of social media for marketing. Learn how to build brand preferences, generate leads & aggregate audience on Social Media.
Increasing audience through content marketing Learn to use white paper, brochure, case studies for unique interaction.
Strategizing marketing through smart devices. Learn App-based marketing, QR codes, Location-based marketing, SMS marketing.
Learn to create website that is easy to navigate, user friendly, responsive. Planning content organization & page content from SEO perspective.